Field Marketing Specialist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:

We’re looking for a SEA Field Marketing Specialist to bring account-based marketing and integrated campaigns to life across Indonesia and Thailand. You’ll partner with sales and marketing to engage strategic accounts, drive demand and pipeline, and support impactful AI and regional initiatives.

Role: 

• Own and execute account-based marketing programmes across Indonesia and Thailand, bringing together digital campaigns, workshops, executive engagements, partner activations and targeted events.
• Work closely with sales, marketing and regional teams to turn account and industry insights into targeted campaigns that build engagement, demand and pipeline.
• Bring global campaigns to life locally by adapting paid media, content and campaign assets for the local market.
• Build and manage content partnerships and co-marketing initiatives with external partners to support priority accounts and in-market opportunities.
• Take programmes from brief to delivery, managing timelines, stakehold