Marketing Manager (Events)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

We’re looking for an Events Marketing Manager to drive regional B2B event strategy and execution for our tech client, creating impactful experiences that amplify brand presence and accelerate business growth.

Role: 

• Collaborate with internal teams and external stakeholders to define event objectives, scope, deliverables, and KPIs, ensuring performance is tracked effectively.
• Develop, manage, and monitor event budgets to ensure cost efficiency and adherence to approved resources.
• Serve as the primary liaison for event agencies, vendors, and partners; provide clear briefs and oversee quality execution.
• Coordinate cross-functionally with Marketing, Sales, Research, Sponsorship, and other stakeholders to ensure alignment across all event elements, including content, audience acquisition, event logistics, speaker management, venue sourcing, vendor coordination, AV and technical production, marketing and promotion, and on-site execution.
• Act as the Project Management Office (PM