Marketing Planning & Operations Analytics Manager
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role Summary:
You'll drive business efficiencies and strategic growth for clients across APAC by combining operational planning with deep analytical rigour. Operating in a fast-paced environment, you will bridge the gap between complex datasets and marketing execution—using data modelling and quantitative insights to evaluate campaign performance, optimise budget allocation, and solve complex business problems.
Responsibilities:
- Conduct deep-dive business analysis and data modelling to support crucial marketing investment decisions.
- Drive and support strategic, analytical, and operational projects across cross-functional regional teams.
- Manage annual and quarterly planning, including data-backed budget modelling and headcount allocation processes.
- Establish key performance frameworks, campaign maturity benchmarks, and metrics to continuously evaluate marketing efficiency and ROI.
- Identify opportunities to streamline cross-functional approvals, automate reporting workflows, and simplify operational proces
