Digital Marketing Automation

DocPlanner Italy, leading company for healthcare digital services, is looking for a Digital Marketing Specialist to join our Lead Generation local team and play a pivotal role in creating processes that are as automated as possible in order to generate qualified leads.

We’re looking for an Digital Marketing Automation to join our Marketing team. You’ll run inbound and paid campaigns aimed at doctors, turning our database and digital channels into a steady flow of qualified leads.

What you’ll do

• Execute and optimize our B2B inbound strategy, using our database to generate MQLs/qualified contacts at every stage of the lifecycle;

• Run and monitor email and WhatsApp campaigns and build automation flows that create a great customer experience

• Analyze campaign data to understand which channels bring MQLs and how they convert

• Optimize forms, landing pages and CTAs to improve conversion, and test new lead generation channels

• Support the content marketing strategy and collaborate with Global Marketing to del