Content Writer - Digital Marketing

Content Writer/Strategist - Digital Marketing

We are seeking a full-time, in-office, Dallas/Fort Worth-based marketing content writer/strategist who will be tasked with addressing user pain points in content, working closely with product marketing managers and metrics to help design a content strategy that informs learners about the “why” and guides them to the best test prep solutions for their needs. This creator will effectively:

• Craft compelling B2B and B2C marketing content that educates, engages, inspires, and communicates the value of our products in a consistent brand voice.
• Own content development for a business vertical from planning through publication.
• Partner with stakeholders to shape messaging, recommend content approaches, and create integrated content that supports campaigns and drives results.
• Collaborate and effectively communicate with subject matter experts and product marketing managers to deliver targeted content for web pages, email campaigns, blogs, brochures, infographics, video scripts, press releases, and more.
• Use audience insights and performance data to continuously improve content effectiveness.
• Inspire and challenge peers to raise the overall quality of our writing.

Responsibilities

• Develop and execute content strategies that support product marketing initiatives and campaign goals.
• Partner with designers,