Digital Marketing - Product Marketing Manager
UWorld is a worldwide leader in online test prep for college entrance, undergraduate, graduate, and professional licensing exams throughout the United States. Since 2003, over 5 million students have trusted us to help them prepare for high-stakes examinations.
We are looking for a Digital Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.
Qualifications:
Experience Required
- 10+ years of senior product marketing experience, spanning both B2B and B2C channels
- Proven track record of designing and executing 360-degree omnichannel GTM strategies across the full candidate lifecycle
- Expertise in the end-to-end market penetration process: from segment sizing and messaging development to launch and measurement
- Hands-on experience building B2B marketing intelligence programs, including ICP development and sales enablement
- Deep familiarity with exam-driven or ed-tech markets, including registration cycles, seasonality, and candidate journey patterns
- Demonstrated success leading compl
