Digital Product Marketing Manager

We are seeking a Digital Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.

QUALIFICATIONS

Minimum Education Required

• Bachelor’s degree in marketing, business, communications, or a related field required; master’s degree preferred

Minimum Required Experience

• 7 years of experience in a similar role leading digital marketing strategy
• Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
• Experience with SEO and SEM best practices; strong experience with Social media and Email marketing and content creation preferred
• Experience with SEO analytics programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred

JOB DUTIES (including but not limited to)

Campaign Strategy and Development (70%)

• Oversee the production of effective integrated marketing campaigns