Senior Account Executive, PR
About Us
At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress.
About You:
- 3+ years of experience in tech (B2B and/or consumer)
- You have your ear to the ground on the latest in media, are an avid trendspotter, and bring creative thinking to storytelling.
- You are comfortable servicing a broad range of clients, from nimble startups to large enterprises and publicly traded companies, matching the tone to reinforce client confidence.
- You thrive in a high-context, low-control environment, taking ownership of deliverables (e.g. first-drafts of pitches and story-angles) without waiting for step-by-step direction.
- You treat media relationships with deep respect, avoiding “spray and pray” tactics to build long-term trust with reporters, influencers and analysts.
About This Role:
The Senior Account Executive is a key day-to-day client contact and seasoned executional hand on accounts (maximum of 6). You are in the business of providing long-term value to clients and executing bespoke, high-impact earned attention strategies aligned directly with their business outcomes.
This is one of the heaviest media relations roles on the PR team with an expectation that you’ll be proactively developing hard-hitting story angles that regularly turn into results for clients. You’re growing your own industry reputation and Rolodex, and love meeting with journalists, influencers, and industry experts.
You’ll operate with outcome-oriented autonomy, using AI tools to eliminate process bloat and low-value tasks so you can focus on high-impact strategic work.
Previous experience in the tech (B2B or B2C) world is critical, as well as a deep understanding of the shifting earned media landscape and how to measure the value of a PR win in the context of a client’s business goals.
You’ll thrive if you’re an energetic, nimble self-starter who pushes for continuous evolution, shoots their shot with bold creative ideas, and acts as a trusted advisor to clients and executives.
What You’ll Be Doing:
- Lead day-to-day program execution across up to 6 accounts, deploying tailored earned attention strategies alongside a dedicated resource from our Strategy team, day-to-day account leads and a S/VP.
- Build enduring, first-name-basis relationships with journalists, creators, and analysts.
- Craft tailored, high-value pitches (no "spray and pray") that turn complex tech into compelling stories.
- Score earned attention for your clients across all media verticals and mediums.
- Take ownership of clients’ speaking and awards programs, identifying best-fit opportunities, crafting submissions, and managing stage appearances.
- Attend trade shows, conferences, and other events as a representative of Codeword.
- Support with building industry-leading reports on PR program ROI with our Insights & Analytics team.
- Leverage AI tools smartly and precisely to streamline workflow and automate administrative tasks, maintaining a high bar of human-in-the-loop quality.
- Lead by example by securing impactful media wins and guiding junior talent on client-facing work and narrative building.
- Supporting your account teams in building lasting relationships with clients.
- Bringing creative ideas to your clients outside of traditional PR, utilizing Codeword’s full service capabilities.
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Compensation
The base annual salary range for this role, applicable across all U.S. locations, is outlined below. The actual salary may vary based on several factors such as business requirements, job responsibilities, skills, experience, and geographical location.
Benefits
As part of our commitment to the success and well-being of our team, regular employees working 20 hours or more per week are eligible for the following benefits:
- Comprehensive benefits program including medical, dental, and vision coverage
- Pretax accounts including HSA (company match), Medical & Dependent Care FSA
- Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
- Short & Long-Term Disability, paid by company
- Parental Leave, up to 12 weeks for birthing and non-birthing parent
- Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
- Community Engagement, up to 24 hours
- Bi-annual Wellness Credits, up to $300 per year
- Support with home office equipment
- Monthly Technology Credit (to offset internet / phone costs)
- 401(k) Traditional and Roth options with company match
- Learning and Development Programs for our employees
Equal Opportunity: We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.
Diversity and Inclusion: We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.
North America non-remote employees are required to come into the office 3 days a week.
